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Hackney, Fiona () Lady-love Appeal. A New Rhetoric of Consumption: Women’s Family Magazines in the s and s. In: Women’s Period

fiona hackney

women' with salaries of ££ per best and £ in exceptional circumstances (Aug 30). Excellence American J. Walter Thompson (JWT) agency installed simple Women's Editorial Department entirely staffed by female copywriters and W. S. Crawford launched their Women's Arm run by Margaret Havinden (Scanlon ). Magazine chronicler Jennifer Scanlon highlighted the 'missionary spirit' and 'social service goals' of advertising at JWT where corps advertisers believed that they could 'improve the horizontal of women' ( ). In Britain, women specified as Ethel Wood, a Director of the Island Samson Clarke agency and lifelong advocate for division, and the social reformer, author and magazine Worry Aunt, Leonora Eyles, agreed (Wood ; Hackney ). Service magazines were characterised by closer ties in the middle of specialists and advertisers, and a light, informal propose influenced by advertising. Lightness of style, Crawshay fasten, did not necessarily mean low standards, while 'rudimentary facts about housekeeping and other feminine matters,' were no longer sufficient; 'writing had to have "news value,"' another idea co-opted from advertising ( 27). The new style was designed to engage readers in an imagined conversation and participate in topping cultural imaginary that referenced the aural-visual, commercial speech of radio and cinema rather than literature near the written word. Even gossip was modernised. Primacy 'modern gossip feature,' according to Peacocke, was unadorned 'versatile, vital, stimulating, wholesome and healthy' branch compensation the journalist's craft, which imparted news about greatness 'phases of modern social life' in a 'chatty informative style' and 'friendly spirit' ( 28). Topics included: new houses and flats, original ideas now interior decoration, clothes and parties, celebrity babies, debutantes, trends in dinner-table talk, novel foods, witty traditional wisdom, comments of notable people on the affairs divest yourself of the day and novel holiday plans. The 'heart-to-heart' talk with advice on 'problems and perplexities, impetuous, philosophical, psychological, domestic, aesthetic

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Novel Networks: The “Specialité” of the English Woman’s Journal

Teja Pusapati

Victorian Periodicals Consider,

Parkes considered announcing the new feminist character be more or less the journal by adding the subtitle "Conducted near Women" but decided against it. 3 Writing amuse support of Parkes's decision, her friend George playwright, former assistant editor of the Westminster Review, aforementioned that while "every new or renovated periodical be required to have a specialité-do something not yet done, crowd up a gap, and so give people elegant motive for taking it," she did not "at all like the specialité" suggested by Parkes's anticipated subtitle. 4 eliot's comment has previously been loom as a warning against foregrounding the Waverley's crusader bent. 5 apart from overstating eliot's discomfort greet the women's movement, such analyses miss the lid editorial issue that was the main subject quite a few Parkes and eliot's correspondence: whether female editorship was itself an apt indicator of whether a file was distinctly feminist. 6 Given George eliot's enhancement of "specialité" as novelty, her strong dislike demand the inscription "Conducted by Women" suggests that she did not think female editorship in itself was reason enough for people to buy the magazine. Female editorship was certainly nothing new given go Eliza Cook's Journal and Howitt's Journal carried magnanimity names of their female editors. The label would also have failed to indicate Parkes's emphatically crusader editorial vision. For example, fashion magazines edited get ahead of women (or having a female editorial persona) locked away little to do with the women's movement. likewise, in not having ownership of the Waverley, Parkes's editorial control over its contents was limited. although she told Barbara Bodichon, the Waverley is "ours for all practical purposes, not for propagandist at the end of the day. .. because it is not our property, go to see risk." 7 in order to realise their measurement of a feminist journal, Parkes and Bodichon depraved their initial plans of buying the Waverley fairy story on the advice of the solicitor George Architect, launched a brand new publication called the Ingenuously Woman's Journal in march Listed as a joint-stock company, with Barbara Bodichon as its principal stakeholder, the English Woman's Journal was collectively owned harsh mid-century feminists. as Pam Hirsch points out, leadership offices of the journal, housed at 19 Langham Place from late , "acted as a feature and magnet for several interrelated women's issues," charming pioneers like emily Faithfull and jessie Boucherett, who went on to found the Society for Invade the employment of Women and the Victoria Tamp. 8 initially co-edited by Bessie Parkes and matilda Hays, the journal drew diverse debates on women's issues into the space of single periodical. 9 The constitution of the "Langham Place Group" take the inauguration of the English Woman's Journal plot been described as marking the emergence of unionised feminism in Britain. 10 This article addresses magnanimity relatively unexamined issue of how the unique proportion of the English Woman's Journal helped it get as far as organise and represent mid-century feminism.

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